Buyology: Truth and Lies About Why We Buy 

Description: Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.
Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.